Marketing to Real People: Turning Numbers into Tangible Conversions

Marketing to Real People: Turning Numbers into Tangible  Conversions

Everything in online marketing is measurable today. This makes it easier for you to identify your market, study their characteristics, and pinpoint what marketing efforts they respond to the most. One of its most significant uses is in consumer-centric or persona marketing. This has been around for a very long time – marketers have been identifying and studying the interests of their target audience since time immemorial. Yet many marketers still find it difficult to translate figures into actionable items and interpret numbers to reflect the people they represent. In an increasingly customer-centric online marketing world, it’s important not only to have powerful analytics and campaign tracking tools, but also to know how to read these figures and relate them to your actual audience. [Read more...]

Know Your YouTube Goals In Order To Be Successful

Know Your YouTube Goals In Order To Be Successful

There are many things that you need to know in order to be successful on YouTube but none of them are as important as knowing your goals.  While this is true when marketing on any social media site, it comes into play in a more intense fashion on YouTube.  If you don’t know your goals, then your videos will be all over the place and they won’t make sense to your viewers.  Below are some ways to help you set your goals to have more success on the site. [Read more...]

Marketing For Accounting Firms Using Twitter

Marketing For Accounting Firms Using Twitter

Social media has changed the way that companies approach marketing. While many companies where initially resistance to social media, and some even went to the extent to call it a fad, it is safe to say that the days of social media being an afterthought are gone. We are at a point where companies, including accounting firms, cannot longer afford to ignore social media as part of their marketing plan. [Read more...]

Get Google Reviews can boost web traffic to your dental practice website

Get Google Reviews can boost web traffic to your dental practice website

Are you anxious to know what people are thinking of your dental practice? I feel that people are searching online more than ever to find the answers to their questions, including where they should go to get their teeth cleaned. After they’ve searched a particular practice, they will probably start reading the reviews past patients have given them. Potential new patients are one of the reasons why Google Reviews are important. [Read more...]